Twitter announces #PoweredByTweets: The Challenge

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The live and public nature of Twitter has inspired people around the world to create objects and installations that are powered by Tweets. A Tweet can make something move, light up or even fly, and it happens in real time. Amazing things can happen just by sending a single Tweet – and that’s what Twitter are now asking the nation to do.

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On Friday, Twitter launched a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK. Twitter want members of the British public to come up with an idea that either solves a problem using Twitter or creates something beautiful using Twitter data.

The Challenge will run for two months, after which a judging panel of industry leaders across arts, technology and media will pick first, second and third place winners in each category.

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Representations of winning ideas will be built by the Pixie Labs team (@pixielabs), and featured during the London Design Festival (@l_d_f) in September. Plus, the winners will receive Twitter’s ad inventory to promote their idea on the platform.

PoweredByTweets has had some interesting case studies. CuteCircuit designed the world’s first haute couture Tweet dress which was worn by Nicole Scherzinger. She showed off her futuristic and digital side by wearing the first Twitter dress for the launch of EE, the new 4G mobile network in November 2012. And in the TV world, FOX celebrated the UK launch of television show Almost Human by setting up a tweet-powered hologram place in a storefront in central London, where passersby could tweet actions in real time. In the video (below), you can see the android dance the macarena and even take his shirt off. Of course, there were some Londoners with dirty minds in the crowd, making risqué requests like ‘take your pants off’ – to that, the almost human android would reply with a shake of his finger.

So if anyone has ever wanted to create a robot that will dance to Tweeted song requests, or light up Buckingham Palace with Tweets, this competition is the perfect fit.

To enter the competition, go to creative.twitter.com/uk. Entries close on Friday 5th June. To get tips and follow all details about the competition @TwitterAdsUK.

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