Once you have created your app, you face the challenge of getting the word out and encouraging people to download or purchase it.
It can be a tough market considering the number of apps available, but that certainly doesn’t make it impossible for you to make your mark.
Not every marketing method is free, but the vast majority of them are – and they’re effective. This quick guide will take you through five of the best ways to market a new app, as well as showing you a few others to keep up your sleeves or implement in your marketing strategy.
There are several different types of networking that can be implemented into the marketing for your new app. The first of these is reaching out to the press and bloggers. Some might require that you pay them for a post article dedicated to you and your app. However, many will also be willing to do it free of charge or for a copy of your app/an in game benefit if it is free to download. Reaching out to bloggers in your industry and who cater to your preferred audience is a fantastic way of spreading the word.
Finally, you can start your own blog. With this, you can post regular updates about your app and the things it contains, as well as related information. You can build a blog following quickly with good SEO, and this leads to further exposure for your app.
Everyone loves a competition, especially ones with good prizes. Either before, or in celebration of, your app launch, it is worth holding a competition on your social media platforms. They are a great way for you to bring in a large number of new followers in a relatively short space of time. The prize might cost you a little bit, but it will be worth the end results.
One of the first things you need to do is to create a social media following. Make a Facebook, Twitter, and Instagram account for your app, and begin updating them with the latest news and information. Ask your friends to follow and share the pages to gather the beginnings of your audience. Wider advertising does cost money, but the expense is minimal.
Talk to the admins of other Facebook pages for some advertisement or even just a mention in an upcoming post with a link back to you. Create calls to action to allow those using your app to share their achievements. Plus, make sure you are sharing all of this on your personal accounts as well.
Your email signature should be updated to include a reference to your app, with a link to the website as well as your contact details and the name of the app. This way, everyone you email will see it and may be more inclined to come and check it out. You can even change your voicemail message to state that the person calling has reached you, creator of [insert app name]. It’s shameless self-advertising, but it works.
The Landing Page
Your app landing page should be detailed, eye catching, and engage the person reading it so that they are inclined to find out more and even download your app. Make the buttons that take the person to the app store (for both iOS and Android) the links that stand out most on the page, making them easy to tap on mobile. Keep the information concise, and have links out to other pages that offer more to those who want more details.
Hopefully, these tips have been able to offer you a good starting point for your app marketing. Of course, there are so many other tips and tricks that are available for you to discover. If you are interested in discovering more, check out these fantastic guides from Forbes, Entrepreneur, and Build Fire.
Is an archaeology/history graduate who found her passion in writing at a young age and decided to make it a career