At this time of year, many creative studios get busy creating their own promotional Christmas items for sending to their clients and partners. One of the more impressive efforts that we’ve seen this year came from Green Chameleon, and they used a GoPro to capture a time lapse video of the creative process.
Design Director Nathan Riley said: “This year for our bespoke Christmas card, the whole GC team pulled together to handcraft a very special message to our friends, family, clients and colleagues. We wanted to create something that we could pour our passion into, whilst allowing us to briefly step away from our computer screens and busy schedules to get festive, Bonus!
“The making of the card included sourcing all things that come to mind when thinking of Christmas to create the essence of the piece – pine cones, mince pies, berries, ginger bread men, mulled wine, chestnuts, snow etc. Even the lettering for the message was created entirely from Christmas tree pines and crushed shortbread biscuits. To achieve this in an impressive three hours, we had to get four of our team members into production, sprinkling biscuit crumbs and pushing pines! (And I mean literally allocating singular pines into their position using tweezers.)
“After we constructed our lettering, we slowly built up the surrounding components for the shoot and were lucky enough to have local still life photographer, Edd Fury taking the final photo. Fury set up his equipment for the lighting and the rigs, which we also mounted a GoPro on, to film our entire process. We aimed to create the visuals with such precision, that it would need minimal editing in post-production, apart from a few levels adjustments to increase the depth and contrast.
“Once finished, we sent them off to be lithograph printed onto 500gsm uncoated stock and published a time-lapse of our process so the recipients of the card could see how it was created.”