For as long as there have been businesses there has been advertising to let people know that your brand is there and that you can offer something that your competitors can’t. Advertising has evolved a lot over the years but it’s principals remain the same and modern technology has only served to increase its capabilities, especially for outdoor advertising which remains as popular as ever.
Here are 6 reasons why your brand needs to embrace outdoor advertising.
Wide Audience Reach
One of the main benefits that outdoor advertising has is that it is able to reach a wide audience. If you pick the right location you can have thousands or even millions of eyes on your advert every day and even if they aren’t consciously taking in the information it’s still creating brand recognition that is invaluable to any business.
It’s Cost Effective
Outdoor advertising is often less expensive than other forms such as newspapers, television and radio or magazine adverts and with the reach potential that we have already looked at it provides a great return on investment for both international and local brands.
It Can Reach Otherwise Unreachable Markets
Outdoor advertising is free for the public to view. They don’t need a T.V, the internet, a mobile phone or a newspaper to see it which means that it is reaching markets of people who may not have one or all of these mediums and that makes your ad even more powerful to them.
Brand Awareness & Loyalty
Another benefit of outdoor advertising is that it will receive continuous exposure from the same core audience group giving the brand an opportunity to really impact on their consciousness. The most common example of this is billboards situated on busy roads. The advert will get repeat impressions from the same core commuters, which creates unrivalled brand awareness and ultimately brand loyalty.
It Reinforces The Availability Of Your brand
Having your brand displayed in a popular place where you know it will receive a lot of impressions is a great way to reinforce your brand and keep it right at the top of the mind of the consumer. In todays fast-paced, highly competitive world of marketing it’s vital that you are able to remain in your target audience’s consciousness and constantly remind them that your brand is their best choice for whatever it is that you are selling.
It Turns Heads
This one’s pretty obvious but it’s still a point worth making because it works. Whether it’s a billboard by the side of a busy road, vehicle graphics or feather flags at an event, there is no doubt that outdoor advertising catches the eye. It’s not just the sheer size of the adverts that grabs the public’s attention but often the colours and the clever message that it delivers. It’s this ability to turn heads and grab our attention that makes it such as valuable marketing tool and one that wont be going away any time soon.
Stuart Cooke is the Head of Digital Marketing at Face Communications. He blogs about his general digital marketing musings and industry foibles that he notices along the way.